On 5th February I had done a blog aghast at the Kingfisher advertising with the tagline FORGET THE UGLY AUSSIE… Though that advert was pulled out later on complaints against the under-the-belt campaign against their competitor who appeared to Indians as the AUSSIE brand, it did its bit in damaging to the Australian Education image in India. However, what I am going to share here is how KARMA comes to play…
The advert that I referred to in the earlier blog titled MR MALLYA, PLEASE DONOT MAKE ME AND OTHER INDIANS APPEAR UGLY! was:
Now let me elaborate the KARMA that I see… I am not talking of the losses that Kingfisher and Mallya are suffering in their airlines business at all… I am simply talking of the fact that possibly KINGFISHER has to now EAT THEIR OWN WORDS…
On my recent visit to Australia on the invitation of UNIVERSITY OF CANBERRA, I was in an Indian restaurant with a friend from Indian Army who was in Australia to train… My “fauji” friend of-course enjoys his hard drinks but seeing a teetotaler giving him company, simply opted for the “Indian KINGFISHER Beer” being a “proud Indian”. This is when I managed to hold on to the bottle and turn it around to find that…
This couldn’t be true… The brand that claimed to be a PROUD INDIAN and had asked Indians to FORGET THE UGLY AUSSIE in the light of the media-hyped attack on Indian students was being now BREWED IN AUSTRALIA and that too in the state of VICTORIA.
SHOULD THE AUSSIE COMPETITORS now release adverts in Australia asking Australians to FORGET THE UGLY INDIAN?
This is KARMA indeed… HOWEVER, Australia seems to be practicing what Gandhi advised: AN EYE FOR EYE WILL MAKE THE WORLD GO BLIND!
Mr Mallya, Check Mate!
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